About us image
About us image

About us

Zurich Assurance and Sterling are part of Zurich Financial Services Group (Zurich) which is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets.

Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 60,000 people serving customers in more than 170 countries.

The financial strength of the core entities of Zurich are available at www.zurich.com

Raising Standards

We are a member of the Raising Standards scheme. This voluntary scheme was launched in October 2000 and is open to providers of financial services products.

At its centre are a set of rigorous customer focused standards, covering clarity and comparability of information, appropriateness of the product purchased and quality of service.

We're part of the scheme, so you can be confident our products have no hidden charges, are clearly explained and are supported by high-quality ongoing service.

Service Awards

Providing you with a great service is very important to us. Our teams are there to give you as much support as you need to ensure your reputation with your clients is first class.

Sterling Assurance has won the Five Star Financial Adviser Service Award for Investment Providers & Packagers for the past 9 years.

Sterling have also won Moneyfacts Best Investment Bond Provider in 2010. 

 
 
Sterling is a trading name of Zurich Assurance Ltd, authorised and regulated by the Financial Services Authority for its life assurance, pension and investment products. Registered in England and Wales under company number 02456671. Registered Office: UK Life Centre, Station Road, Swindon SN1 1EL. The Sterling ISA is provided by Sterling ISA Managers Limited, authorised and regulated by the Financial Services Authority. Registered in England and Wales under company number 02395416. Registered Office: UK Life Centre, Station Road, Swindon SN1 1EL.